If you own an e-commerce venture, then you may be well-aware of the importance of seamless and clear web design. A professional website designer in Langley, Fort Langley, Surrey, British Columbia, or Maple Ridge can provide you the high-quality service you are looking for. There’s one aspect that both, you and your web design company, should know about, and that is, e-commerce site speed.

The speed at which your e-commerce website loads has a direct impact on its SEO and user experience. Slow websites tend to garner fewer views and also experience lower sales owing to dissatisfactory customer experience. Here are some ways in which you can optimize the speed of your e-commerce website –

Check the page size

The size of webpages is measured in terms of kilobytes, and it includes images, CSS, and JavaScript. Smaller page sizes tend to load faster. You should avoid embedding heavy images and objects on your webpage to achieve an optimal loading time. 

You can achieve the best results if your page loads in three seconds or less. Make sure you add heavier, richer graphics only when your site demands it. 

Leverage caching

Caching technology is one of the best ways to optimize website load times; it helps you avoid a database each time a user requests for your page. 

Any in-memory technology can save the content on your e-commerce website temporarily—something that can reduce the pressure on your database. This happens by using a server’s RAM, and it can load at least ten times faster, as compared to a hard disk. 

Check your platform’s configuration

You may be hosting your website on a licensed platform or through a service provider. You should always check the available configurations to boost your webpage’s load times. Some hosting platforms provide slight tweaks that can bring about significant improvements in the loading speed. 

Hence, knowing the configuration of your e-commerce platform, and using speed enhancement options can make a difference in your site speed.

Check the dimensions of your image

Lastly, you should know that the size of your image also affects your site’s loading time. It’s recommended that you specify the dimensions of your image, such as the width and height, for all devices. These include PC, laptops, mobile phones, and tablets. Doing so allows your web browser to create different placeholders for your image content. 

The browser can understand the image size from your specifications and create sufficient room for it while loading other website elements. 

You should definitely connect with a professional website designer in Langley, Fort Langley, Surrey, British Columbia, or Maple Ridge to know more about e-commerce website speed optimization.

image credits: Pexels