As digital technologies emerge and reach more and more consumers, web design as an integral component of online marketing has undergone a significant transformation. The dynamism of the field is so intense that what worked just a year ago might be an old-fashioned gimmick today. 2019 won’t be any different for website designers in Langley. The market is competitive, and they have to stay abreast of the latest trends to peak the success ladder.

Here are a few web design trends that every web designer in Langley should know:

1. Illustrations that have a singular voice

The exclusive nature of art surfaces out in illustrations—something that really makes a difference. Take Dropbox, for example. As illustrations boom in the digital industry, the SaaS company decided to do the following:

  • showcase the creations of different artists and web designers for communicating brand values and emotions
  • making the waiting process interesting for users.

And they succeeded in their pursuit. So, collaborations with popular illustrators are one thing brands should be doing this year.

2. Videos that engage

The trend of cinemagraphs, which created quite a buzz in 2018, has mellowed down now. 2019 and perhaps the years henceforth will be about video marketing. Web designers in Langley now have to fold in eye-catching videos to boost engagement, session time, and overall website traffic. The best videos hook website visitors in the first few seconds, irrespective of the efficiency of the sound.

What are most designers creating?

  • Time-lapse videos
  • Sequencing techniques

How these work?

These content formats make products appear easy to use and keep visitors glued to their screen until the very end.

3. Vibrant colors that boost the visual appeal

Bright colors are everywhere these days, after monotone and soft tones started fading away. Everyone seems to like:

  • High contrast colors
  • Angular shapes
  • Bright neons
  • Metallic hues

From image overlays to backgrounds to colored animations, users now crave for visual appeal. Since it’s all about evoking the right emotions, web designers can go for warmer tones such as

  • Blue
  • Purple
  • Green
  • Golden yellow.

4. A minimalistic approach that lets users focus

Minimalism is perhaps one of the most timeless web design trends; it is the approach that can boost a website’s aesthetic value. A minimalistic approach requires web designers to include only the information that matters the most to the audience. The fewer the elements, the better visitors can focus.

What works best?

Fade-in effects and animations work great because they engage visitors while scrolling and space out content evenly.

Why should web designers use them?

They create more white space, visual contrast, and readable typography without too many distracting elements.

A professional web designer in British Columbia, whether it’s in Langley City, Township of Langley, Fort Langley, Surrey, Maple Ridge, Pitt Meadows, Port Moody, Coquitlam, Port Coquitlam, New Westminster, Burnaby, Vancouver, North Vancouver, West Vancouver, Richmond, Mission, Abbotsford or Chilliwack, can help brands incorporate these trends in their web design for greater success in the digital space.